All-In
THE FOUNDER ORIGIN STORY
A candid, entertaining journey from the trading floor to the casino floor — each chapter revealing a lesson from the poker table.
Best for: An inspiring keynote that leaves the room energised.

KEYNOTE SPEAKER
UK · EUROPE · US
Lessons from the poker table to raise your game.

MEET JO LIVING
Former investment banker, tech founder and poker player, Jo Living used poker strategy to take her seat at the table, read the room and raise venture capital — then founded award-winning Aces High to bring those lessons into the boardroom.
Raised by two bridge teachers in a house full of cards, Jo's story takes in passing out on the trading floor, a big win in Morocco, and the loss of her mum, dad, brother and best friend in quick succession — and what it taught her about living authentically.
Poker is the punchline, not the point.
“Negotiation and risk management are tough skills to learn. Jo was clear and engaging, with an interesting point of difference. I'm all-in.”
Richard Branson · Virgin Group
Keynotes
A keynote with a difference.
Sessions can be tailored or blended.
THE FOUNDER ORIGIN STORY
A candid, entertaining journey from the trading floor to the casino floor — each chapter revealing a lesson from the poker table.
Best for: An inspiring keynote that leaves the room energised.
NEGOTIATION & INFLUENCE
How to read people, manage your own tells and assert your value under pressure. Practical, interactive, memorable.
Best for: Audiences who want practical skills.
Risk, judgement & decision-making
Poker is the ultimate game of decisions under uncertainty. Reframe how leaders weigh, communicate and act on risk.
Best for: Senior leaders seeking a fresh lens.
Your audience leaves with
Read the room
Body language tips and managing 'tells'.
Self-regulation
Stay composed when the stakes are high.
Table persona
Are you a jackal, an elephant, or a mouse?
Expected value
Weigh risk & reward in a world of uncertainty.
Resulting
Separate good decisions from lucky outcomes.
Avoid tilt
Stay resilient after a 'bad beat' or downswing.

Trusted by
BlackRock · EY · Sky · Premier League · Amazon · Databricks · Seismic · Superseed VC · Ruffer
Featured in
Financial Times · BBC News · CBS News · CityAM · Stylist · The Standard · Metro · Daily Mail
Recognition
UK Startup Award Winner · Virgin Startup Winner · Finalist: Inspirational Woman (Startups Magazine)

LISTEN, WATCH & READ

Enquire
Tell Jo about your event and she'll be in touch.